How does SEO or Search Engine Optimization benefit me?

Simply put SEO is a service we provide that enables customers and clients to find your website through various search engines like Google, Yahoo, Bing and others. For example if someone searches for “photographer in Los Angeles” if your website is optimized it will show up as a top listing on the search engine’s results page.

Contrary to what others might claim about SEO it is a process that entails various methods and techniques in order to keep your website “on top”. Effective optimization requires constant maintenance as search engines are constantly changing their criteria regarding their search results.

What is SEO or Search Engine Optimization?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.